Client
The Weeknd
Category
Music Video
Year
2023
The Challenge
The artist wanted a visual experience that matched the intensity of the song while maintaining a cohesive narrative arc. We had 48 hours from receiving raw footage to final delivery.
Our Solution
We deployed a team of 3 editors working in shifts, using After Effects for the glitch effects and Premiere Pro for the main edit. Custom LUTs were created to achieve the neon-drenched color palette.
Results
- 15M+ views in the first week
- Trending #1 on YouTube Music
- Won "Best Music Video Editing" at the VMA Creative Awards
Next Project
Alpine Journey
Travel Vlog • Travel Channel